Sales & Distributions

Sales & Distribution

The group’s global sales network consists of Hallvard Lerøy AS’s sales offices in a number of countries and established sister companies in Sweden, France and Portugal. The company has sales offices in China, Japan and the USA. This means that the sales offices, together with the sister companies, can cover different parts of the group’s international markets. The group’s presence in important markets enables closer follow-up of key customers and the development of new customer relations. The group will endeavour to establish a presence in even more markets in the years ahead.

Lerøy Sverige AB is the holding company for the three Swedish companies: Lerøy Allt i Fisk AB, Lerøy Stockholm AB and Lerøy Nordhav AB. These companies have been owned by the Group since 2001. Lerøy Allt i Fisk AB, which is located in Gothenburg, is a seafood company with the full range of products that has an especially strong position in the Swedish catering market

Lerøy Stockholm AB is located in Stockholm. The company is Stockholm’s biggest seafood distributor and has a specialised expertise in the grocery trade.  Sweden is an important market for the Lerøy Group. The three companies have been close partners with Hallvard Lerøy AS for many years. The companies are being developed in cooperation with their capable local managements and the companies’ motivated and highly competent staff.

The sales and distribution business in France is important. It comprises several companies, SAS Hallvard Lerøy and Nordvik SA, both of which are located in Boulogne in France. SAS Hallvard Lerøy is an important company with close ties to the group’s activities in Norway. The company serves as an expedient interface for the group with major customers in France.  France is an important market for the Lerøy Group. These two companies are being developed in cooperation with their capable local managements and the companies’ motivated and highly competent staff. Nordvik SA is one of the biggest importers of fresh fish in France.

The Lerøy Seafood Group ASA owns 60% of Portnor Lda, which is located in Portugal. The company has a good position on the Iberian peninsula, which is a big and important market for Norwegian seafood. The company is working towards the goal of improving its position as a distributor of fresh seafood. The company’s motivated management and minority shareholders have considerable expertise and, together with its proficient organisation, the company will make an important contribution to the business area.

Alfarm Alarko Lerøy operates from its base in Turkey. The company has worked closely with Hallvard Lerøy AS to develop the Turkish market for Atlantic Salmon. The company is continuously developing its sales to forward-looking and demanding customers in an exciting market for fresh fish. In addition to importing and distributing fresh fish, the company is also engaged in processing and smoking fish.

Lerøy Sjømatgruppen is a nationwide group of companies that supplies retailers and the catering market in Norway, with the primary focus being the distribution of fresh seafood. The requirements for precision, quality, service and expertise for this type of distribution are stringent.